I've done an extensive amount of work for Clippy. I've developed brand strategy, written style guidelines, directed content series, led teams that brought in +600% CTR, marketed 10k+ in-person events, ghostwritten for the CMO, launched a choose-your-own-adventure for security experts, and everything else in-between. BUT...the throughline connecting all of it is a focus on the audience by taking complex ideas and translating them into easy-to-digest communication.
