John Paul LeRoux
mail@wordsbyjp.com
415-539-8395
Seattle, WA
Work Experience
Freemind Seattle
Copy & Brand Group Manager, Creative Director (Copy)
2024 - 2026
Managed a high-functioning copy team that provided writing services and brand strategy for clients like Microsoft and GitHub. The team was responsible for marketing campaigns, messaging strategy, content creation, and global event promotion.
Key results:
-Created scalable processes for long-term campaigns and quick-turn needs, averaged 873K emails sent and dozens of websites created annually, 600% increase in CTR, and 98% recurring client work.
-Sold out events with 14k in-person and 200k+ digital attendees in 20+ countries worldwide.
-Doubled the team size and developed processes to onboard, educate, and operate effectively.
-Established guidelines and best practices that were adopted by the agency, our clients, and even shared and implemented throughout the wider Microsoft organization.
-Ghostwrote communications for multiple C-Suite employees.
-Implemented AI tooling to improve team efficiency while maintaining human expertise.
Screenwriter
2023 - Current
Two horror feature scripts optioned with producers, actors, and directors attached. My script, The Psycho Killer’s Guide to Love won at the Austin Film Festival in 2022.
Freelance ACD Writer
2023 - 2024
Built a strong working relationship with a range of enterprise-level clients. Developed writing guidance, created marketing campaigns, and produced content for in-product, web, and brand teams. Contracts were consistently extended, and scope increased for additional services.
The Workshop
Teacher
2021 - Current
Helped students from non-traditional backgrounds develop creative portfolios and break into the industry in this 100% free mentoring program.
GreenRubino
Senior Writer
2021 - 2022
Wrote copy and concepted advertising campaigns for multiple clients and internal initiatives. Included UX writing, social strategy, video editing, and email marketing.Microsoft
Marketing Communications Manager (Writer)
2018 - 2021
Worked across several organizations, from Microsoft 365 to the Brand Content Studio, creating content, guidelines, and integrated marketing campaigns.
Cole & Weber
Senior Writer
2014 - 2018
Led marketing campaigns for broadcast, web, experiential, and social. Maintained quality and client relations while working with four separate Executive Creative Directors throughout my time at the agency.
WinkBooks.net
Freelance book reviewer
2015-2017
Heat
Writer
2012 - 2014
Worked on content and campaigns for Yahoo, La Crema, NCAA Football '13, Bank of the West, and others.
Academy of Art University
Instructor
2013
Taught an undergraduate course on creativity and advertising.
Engine Company 1
Freelance Writer
2011 - 2012
Wrote copy for the San Francisco 49ers, Dial Soap, and Mozilla Firefox.
Client Experience
Microsoft
Chateau Ste. Michelle
Columbia Crest
La Crema
Bank of the West
Kinwell Health
DeVry
ORCA Transit
Mary Bridge Children’s
KwikLok
Washington’s Lottery
Hawaiian Airlines
Benchmade Knives
The International Olympic Committee
BridgeSpan Healthcare
Hydroflask
Yahoo
EA Sports
Need for Speed
Mozilla Firefox
San Francisco 49ers
Education
Academy of Art University
MFA Advertising - Copywriting
2009 - 2011
School of Visual Concepts
Typography
2009
Western Washington University
BS Business Administration - Marketing
2004 - 2008
Awards
•Austin Film Festival - Semifinalist - Short film script - One Last Drink - 2024
•Austin Film Festival - 2nd rounder - Short film script - Heimlich - 2024
•Austin Film Festival - 2nd rounder - Original TV Pilot Drama - Now Entering - 2023
•Horror Origins Film Festival - 2-time Official Selection - The Psycho Killer’s Guide to Love & Gains - 2023
•Austin Film Festival - Winner - Feature Horror Script - The Psycho Killer’s Guide to Love - 2022
•Austin Film Festival - Top 20% - Short Film Screenplay - Lumberjack - 2021
•Screencraft - Semifinalist - Cinematic Book - 80 Years Till Death: Sex, Drugs, and Osteoporosis - 2020
•The Telly Awards - Silver - General Online - Modern Workplace - 2020
•Academy Nicholl Competition - Top 20% - Feature Screenplay - Perfect Service - 2019
•Seattle ADDYs - Two Silver ADDYs Elements of Advertising - @DailyGunDeaths - 2019
•Seattle ADDYs - Silver Online/Interactive - @DailyGunDeaths - 2019
•Creativity-Online - Editor's Choice - @DailyGunDeaths -2019
•Seattle ADDYs - Gold - BridgeSpan Animation - 2017
•Seattle ADDYs - Best In Show - Crowdsourced Cabernet - 2015
•FAB award - Website - Crowdsourced Cabernet - 2015
•Seattle ADDYs - Gold Digital Advertising Social Media - Crowdsourced Cabernet - 2015
•Lurzer's Archive - In Magazine Vol. 5/14 - Crowdsourced Cabernet - 2014
•National ADDY - Silver Digital Public Service - ECS - 2014
•Media Post OMMA Awards - Best in Show Website Excellence - ECS - 2014
•Internet Advertising Competition - Best Non-Profit Website - ECS - 2014
•Webby Honoree - General Website Charitable Organizations - ECS - 2014
•SF ADDYs - Silver Digital Advertising Non-profit - ECS - 2014
•Interactive Media Awards - Best in Show Non-profit - ECS - 2014
•Graphis Magazine - Advertising Annual Shortlist - La Crema - 2014
•D&AD - 2nd Place Open Advertising - Oxfam - 2011