Winemaking is a bit mysterious, so to lift the curtain and show what all goes into it, Columbia Crest became the first winery to crowdsource a wine. I helped create a site and campaign that let wine nerds and casual wine aficionados vote on every winemaking decision, while learning everything there is to know about winemaking. After the first vintage was in the bottle, I worked on following the project up by crowdsourcing a winemaker, or Executive Crowdsourcing Officer.
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